From Scattered to Strategy:
How to Clarify Your Story and Reach Your Audience

We’re moving from scattered ➝ strategy
Four trail markers to guide our path

1. Trace Your Story

You don’t manufacture your message—you mine it.

  1. The Memory Test

What’s one moment that changed you—and you still think about it all the time?

  1. The Burden Test

What keeps pulling at your heart, or wakes you up at night, even when you try to ignore it?

  1. The Repeat Test

What truth do you feel like a broken record about?

  1. The Transformation Test

What has God brought you through?
 What is different about you today than the life that was handed to you?

2. Get Specific About Who You Serve

If it’s not for someone, it’s for no one.

Forget the demographic boxes—just imagine one woman, right now, on a Tuesday afternoon, scrolling, sighing, whisper-praying under her breath… 

  • What’s she carrying today that feels heavy?
  • What is she secretly hoping to find?
  • What words would she use to describe the NEED or the DREAM to a friend?
live online workshop

???? From Stranger to Superfan: The Audience Strategy That Works!

You don't have to guess anymore. By the end of this workshop, you’ll know exactly who you're talking to and how to reach them with content that truly connects.

Yes Please!

3. Root Your Strategy

You’ve traced your story. You’ve named your person.

Now it’s time to align how you show up—your offerings—with who she is and what God’s given you to say.

Strategy isn’t about being clever. It’s about being consistent.

4. Steward Your Stack

Don’t scatter—layer.

Application:

  • Go back to your stories.
  • Get specific about your audience.
  • Root your strategy there! 
  • Then, when you’re ready, repurpose.